{"id":2751,"date":"2019-12-27T13:39:34","date_gmt":"2019-12-27T14:01:50","guid":{"rendered":"https:\/\/nueva.alvarellos.info\/product\/quero-ser-presidente\/"},"modified":"2021-06-23T14:03:30","modified_gmt":"2021-06-23T12:03:30","slug":"quero-ser-presidente","status":"publish","type":"product","link":"https:\/\/alvarelloseditora.gal\/es\/libro\/quero-ser-presidente\/","title":{"rendered":"QUERO SER PRESIDENTE"},"content":{"rendered":"<p><a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_Atlantico05032008.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Atl\u00e1ntico Diario<\/a>, <em>05\/03\/2008<\/em> <a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_ECG010308.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">El Correo Gallego<\/a>, <em>01\/03\/2008<\/em> <a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_FV010308.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Faro de Vigo<\/a>, <em>01\/03\/2008<\/em> <a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_GH010308.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Galicia Hoxe<\/a>, <em>01\/03\/2008<\/em> <a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_LR010308.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">La Regi\u00f3n<\/a>, <em>01\/03\/2008<\/em> <a href=\"https:\/\/alvarelloseditora.gal\/wp-content\/uploads\/prensa\/QueroSerPresidente_LVG010308.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">La Voz de Galicia, Edici\u00f3n Pontevedra<\/a>, <em>01\/03\/2008<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Claves de la comunicaci\u00f3n pol\u00edtica<\/p>\n<p>&nbsp;<\/p>\n<p>ISBN: 978-84-89323-22-3<br \/>\nP\u00e1ginas: 198<br \/>\nMedidas: 13 x 23 cms<br \/>\nIdioma: Gallego<br \/>\nEncuadernaci\u00f3n: Tapa blanda con solapas, plastificada<br \/>\nPrimera edici\u00f3n: Febrero 2008<\/p>\n<p>&nbsp;<\/p>\n<p>Xos\u00e9 R\u00faas utiliza en este libro su dilatada trayectoria como periodista, columnista, profesor, investigador universitario y asesor de comunicaci\u00f3n pol\u00edtica, para acercarnos, en un tono did\u00e1ctico y ameno, enriquecido por constantes an\u00e9cdotas y notas de humor, las claves te\u00f3ricas y t\u00e9cnicas de la propaganda y del marketing electoral. Escrito por un experto te\u00f3rico y profesional gallego de referencia, Quiero ser presidente. Claves de la comunicaci\u00f3n electoral marcar\u00e1 un antes y un despu\u00e9s en las estrategias electorales empleadas en nuestro pa\u00eds. Resultar\u00e1 imprescindible e incluso revelador para cualquier especialista o curioso por conocer un poco m\u00e1s el apasionante mundo que se esconde detr\u00e1s de cada campa\u00f1a electoral. LA OPINI\u00d3N DE LOS EXPERTOS \u00abEl libro de Xos\u00e9 Calles est\u00e1 lleno de inteligencia pr\u00e1ctica y ha ser una lectura obligada para cualquiera que guste del m\u00e1gico mundo electoral, donde fluyen los intereses y los sue\u00f1os, la democracia y el deseo. Una buena entrega a la bibliograf\u00eda gallega sobre comunicaci\u00f3n pol\u00edtica y una propuesta de debate sobre los procesos electorales y todo lo que va con ellos\u00bb. Ferm\u00edn Bouza Catedr\u00e1tico de Opini\u00f3n P\u00fablica de la Universidad Complutense de Madrid (UCM) \u00abDescubre una dimensi\u00f3n desconocida de la pol\u00edtica y de las campa\u00f1as electorales que todo votante deber\u00eda conocer\u00bb. Pere Oriol Costa Catedr\u00e1tico de Comunicaci\u00f3n Pol\u00edtica de la Universitat Aut\u00f3noma de Barcelona (UAB) \u00abDirectas, divertidas, \u00fatiles, reales y pr\u00e1cticas, creo que estas Claves de Xos\u00e9 Calles constituyen ahora el m\u00e1s actualizado consejo para candidatos que quieren ganar\u00bb. Luis Arroyo Experto en comunicaci\u00f3n pol\u00edtica y asesor del Gobierno de Espa\u00f1a.<\/p>\n","protected":false},"featured_media":9616,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[105],"product_tag":[],"class_list":{"0":"post-2751","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_author-xose-ruas-araujo-es","7":"product_cat-oeste-es","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUERO SER PRESIDENTE - Alvarellos Editora<\/title>\n<meta name=\"description\" content=\"QUERO SER PRESIDENTE. 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